LandRover did the exact same campaign before Smart Crap. Smart did the exact same ad ON the same building! Stealing might be "smart" but, it sure ain't creative.
"Yo, i'm Smart like an Alec / you can all bite the phallic/ igniting mics words i'm writting in italic with the bold-face / i jump on stage and take the whole space / ,,," Metaphor (from Word o' Mouth)