“Everything aestheticizes itself: politics aestheticizes itself into the spectacle, sex into advertising and pornography, and the whole gamut of activities into what is held to be called culture, which is something totally different from art; this culture is an advertising and media semiologizing process which invades everything.”
“There is a necessary relation between the rupture with all logic of aesthetic value within the field of art, and the rupture with all logic of mercantile value, within the market of art. The same mechanical racing, the same madness, the same excess of simulation characterize them both.”
“The whole industrial machinery of the world found itself aestheticized, the whole insignificance of the world found itself transfigured by aesthetics. . . . Everything, even the most insignificant, the most marginal, the most obscene encultures itself, becomes a museum piece, and aestheticizes itself.”
Jean Baudrillard
